DKT International is a non-profit that promotes family planning (FP) and HIV/AIDS prevention through social marketing. DKT International’s Ghana initiative uses two social marketing strategies to address the unmet need for FP. The organization drives demand by brand building using mass media and non-traditional communication. DKT also increases commodity security through the distribution of high quality, affordable contraceptives.
Through a grant awarded under Advancing Partners & Communities (APC), DKT International plans to expand access to short-term FP methods and condoms through community-based service delivery. DKT Ghana will advertise on local radio stations and distribute products in the majority of existing private sector local outlets. These outlets include pharmacies, chemical shops, gas station shops, and supermarkets, as well as non-traditional outlets such as drinking spots, female sex worker (FSW) meetings locations, university residence halls, and NGOs. The project will also introduce bicycle salespeople to further extend the reach and availability of both FP and behavior change messaging and commodities at the community level.