Developing Policy Advocacy Strategies: Session 7 - Identify Target Audiences: Decision-Makers and Influencers

This manual is part of a learning package focused on developing an advocacy strategy, specifically to advocate for policy change to address barriers to HIV prevention, care, and treatment services. The five-day curriculum is broken into 15 modules. Session 7 defines target audience, decision-maker, and influencer; reinforces the importance of knowing your primary and secondary target audiences and capturing information about stakeholders in a power map.

Developing Policy Advocacy Strategies: Session 7 Manual (PDF, 1.5 MB)

Developing Policy Advocacy Strategies: Session 7 Slides (PPTX, 1.4 MB)